Jaguar Land Rover’s Transformation Into a Digital Leader is Taking a Giant Step Forward

2023 Jaguar XF
Featuring a stunning exterior design, the Jaguar XF showcases its sporty profile and intricate detailing. In addition to this, the vehicle comes equipped with standard Pivi Pro technology. | Photo credit: Jaguar USA

Amazon Alexa will be built-in across all Jaguar and Land Rover models equipped with the Jaguar Pivi Pro infotainment system, Jaguar Land Rover has announced.

And you don’t need to feel left out of your own certain older models. Alexa will be made available to more than 200,000 existing owners globally of compatible models via software-over-the-air updates5 – offered at no cost to customers, the company says.

2023 Jaguar F-PACE
Loaded with highly responsive and user-friendly technologies, such as the Pivi Pro7 infotainment system and Amazon Alexa20 integration, the new F-PACE also features a range of voice control functions5.

Alexa enables drivers to control navigation and music, make calls, manage calendars, hear the news, check the weather, and control smart home devices just by asking – and with no phone required.

Owners of compatible vehicles will enjoy the benefits of intuitive voice-enabled experiences thanks to a no-cost software-over-the-air update.

This is good news for customers because the seamless integration brings the familiar Alexa experience into your car and provides natural voice interaction with Jaguar Pivi Pro features.

Jaguar Pivi Pro
More Jaguar drivers will benefit from the Jaguar Pivi Pro tech thanks to its software-over-the-air (SOTA) updates. | Photo credit: Jaguar

They include navigation, media playback, phone calls, and compatible smart devices.

It’s all part of the Jaguar Land Rover Reimagine strategy and represents a step-change in connected services capability.

It also means a modern luxury experience for you, the customer.  

At the same time, it will accelerate Jaguar Land Rover’s transformation into a digital leader in the automotive industry.

The engineering teams from Jaguar Land Rover and Amazon worked in close partnership to ensure the seamless integration of Alexa with Jaguar Pivi Pro.

Pivi Pro
The Pivi Pro infotainment system comes standard with wireless Apple CarPlay® to keep you seamlessly connected, while wireless Android Auto™ is also included. | Photo credit: Jaguar

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This collaborative approach to development ensures customers will enjoy the same Alexa experience in their vehicles that they already know and love from home, and benefit from even greater functionality in the future.

Its seamless integration with the Pivi Pro4 infotainment system makes voice control simple and intuitive so customers can make more of their world while keeping their hands on the wheel and eyes on the road.

Owners of existing cars will be notified of updates via a message displayed on their vehicle’s touchscreen and will be able to find out more at and

Pivi Pro
The iGuide App is a virtual guide and digital owner’s manual designed to help you understand the essential features and controls of your new Jaguar. | Photo credit: Jaguar

And there’s more good news across the brands: In addition to Pivi Pro equipped models, the Jaguar and Land Rover Remote Skill for Alexa is also available on all respective Jaguar and Land Rover models with the Touch Pro infotainment system

From asking how much range you’ve got to making sure the doors are locked, you can check on your vehicle wherever you are with the Jaguar and Land Rover Remote Skill for Alexa

Alexa understands commonly-used commands, making the experience intuitive to use – this makes it easy for customers to operate commonly used functions while keeping their hands on the wheel and eyes on the road.

2023 Jaguar F-PACE
The hood frame of the Jaguar F-PACE is complemented by a front grille designed with a unique monogram pattern.

Requests such as ‘Alexa, navigate me home’, ‘Alexa, play my chill-out playlist’, and ‘Alexa show me nearby coffee shops’ can all be done by voice, without touching the infotainment touchscreen. Alexa also enables customers to check the news, and the weather and manage their schedule or shopping list, just by asking.

“The seamless integration of Amazon Alexa with our Jaguar Pivi Pro infotainment system gives customers simple, intuitive voice control of regularly used features, making the driving experience even more enjoyable,” said Alex Heslop, Director of Electrical and Electronic Engineering, Jaguar Land Rover. “The fact we can also offer this new feature to existing customers proves the value of our software-over-the-air-updates.”

More from Jaguar? Check out the Jaguar I-PACE

“Customers around the world interact with Alexa billions of times each week, making life easier, more productive, and more fun,” said Christian Mentz, Head of Alexa Automotive International. “We’re excited to deliver that same delightful, convenient experience to Jaguar and Land Rover customers – and because Alexa is always getting smarter, new features and capabilities will be added over time and delivered to their vehicles automatically.”

Jaguar Pivi Pro
Thanks to the software-over-the-air technology, you can now conveniently access the latest software updates for your Jaguar. | Photo credit: Jaguar

Alexa was first revealed on the New Range Rover and will now be offered across the portfolio of Jaguar and Land Rover vehicles featuring the Pivi Pro infotainment system.

More than 200,000 existing owners globally of models fitted with Jaguar Pivi Pro will also be able to benefit from the new technology thanks to software-over-the-air (SOTA) updates. These updates – offered at no cost to customers – showcase how Jaguar Land Rover’s SOTA technology can enable customers to enjoy the latest technological developments without having to visit their retailer.

Setup is easy: Customers can link Alexa to their InControl account by scanning a QR code on the Pivi Pro touchscreen and then following a few simple steps.

Jaguar and Land Rover Remote Skill for Alexa

In addition to the magnificent Pivi Pro technology, the exterior design of the new Jaguar F-PACE is just as equally innovative and impressive.

Skills are like apps that help you do more with Alexa. 

Jaguar and Land Rover Alexa customers will also be able to control and check on their vehicle wherever they are using the Jaguar and Land Rover Remote Skill and any Alexa-enabled device. ‘Alexa, ask Jaguar to check my range’, ‘Alexa, ask Jaguar to start the climate’, Alexa, ask Land Rover if my car is fully charged’ or ‘Alexa, ask Land Rover if my doors are locked’ are just some of the features customers can access.

For more information on Alexa and how to activate it, visit and

Want to get the most out of the Jaguar Pivi Pro with Amazon Alexa integration? Check out our latest inventory at Jaguar River Side.

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